* There’s that asterisk I warned you about, meaning that this piece of information is derived from the October 2020 Pinterest Creator’s Festival. By keeping your idea pin link-free, you will drive on-platform engagement and grow your audience on Pinterest and beyond. Unlike standard pins that would just be a teaser to click through to a creator’s website, idea pins don’t have a link built-in, and the pinner is supposed to get all of the information they need from it.Ĭreators are able to add links in the description, but Pinterest’s exact words on this are: What is an Idea pin?Īn idea pin is a swipeable pin with several pages that a pinner flips through. Let’s start with the elephant in the room and kick this Pinterest idea pin guide off with the frequently asked questions. I will indicate that information derived from the Pinterest Creators Festival with an asterisk*. In this Pinterest idea pins guide, I reference information from the festival so frequently that I won’t source it each time. Important note: In October 2020, Pinterest hosted a virtual summit called the Pinterest Creators Festival. This is a loooong Pinterest idea pins guide – use the table of contents to navigate, and pause now to pin on Pinterest so you can find it later.

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